Comfort, high performance and style are the defining features of New Balance shoes. Footwear designed for movement, with a high quality finish and materials, and whose most exclusive models are manufactured in England and the United States.
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It was 1906, when William J. Riley started a company in Boston, Massachusetts to sell newly designed arch supports, intended to improve comfort and balance for working class people on their feet all day. In the 1960s, the New Balance Arch Support Company, popular among athletes, decided to take the leap and create the world’s first running shoe with a rippled sole for traction. By the 1970s, New Balance was acquired by Jim Davis, who turned the company into one of the world’s leading brands of athletic shoes. Famous athletes and other well-known public figures have made some of brand’s silhouettes now legendary. Many of its models, which are characterized by technological innovation and quality, are manufactured in the USA. and the United Kingdom. Another distinguishing feature of the brand is that they offer one of the largest selections of shoes in extended widths.
In our New Balance store you will find shoe models that stand out for their comfort, design and the quality of their materials. Among them are the legendary models of New Balance "Made in England", "Made in USA", and the 574.
There are few people around the world whose name sparks instant recognition and Apple's co-founder is one of them. His presence was always accompanied by his trusty style: a black turtleneck and blue jeans, and grey New Balance sneakers. Specifically, he was passionate about the 99x line. With Steve Jobs as an example, one thing is undeniable, New Balance is the epitome of classic sneakers and, even, dare we say it, dad shoes.
The origins of New Balance came about as a result of the search for footwear that provided greater balance and comfort to people who stay on their feet all day long for work. Orthopedic arch support was the main goal of the company. Hence, "New Balance Arch Support Company" was founded. Years later, with the arrival of William Riley's partner’s daughter, Eleanora Kidd, to the company's management team, the New Balance Trackster sneakers emerged, which surprised the world with its serrated sole that provided a better grip and that soon achieved great success and popularity among runners. The outstanding quality of New Balance footwear lives on today.
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