Puma

The silhouette of the feline has played a determining role in some of the most important moments of the counterculture, such as hip-hop or the b-boy movement; but it has also led the mainstream starring in soccer kits or exclusive collections. An amalgam of imaginaries that have endowed Puma with a unique vision that explains its privileged position since the 1950s.

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  1. PUMA RS-X 'TOYS'

    White

    $109.00
  2. PUMA THUNDER SPECTRA 'OG'

    Multi-Color

    $129.00

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TFrom Ruda to Puma

Separated at birth. Puma was created by Rudolf Dassier in 1948 after his brother decided to leave the joint venture to create his own company, adidas. The fraternal competitiveness resulted in the victory of both, founders of two of the most recognized sports brands since their birth until today. Puma was originally called Ruda, acronym of the first syllables of its first and last name. But Ruda was not convincing, and they ended up keeping only the vowels. The name Puma was born, and with it, the first logo with this feline. The first image reflected a puma jumping over a letter «D» and was created by Dassler himself.
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